AMARA's Bestsellers!

Reimagined for spring, the Malia Shopper returns in perforated vegan leather—bringing a lighter, more breathable feel with elevated texture. Its flowing silhouette is designed to move with you, while dual shoulder straps and a clip-on crossbody option offer effortless versatility for wherever the day takes you.

Spacious, structured, and quietly refined—this is your everyday bag, upgraded.

Carry your kid, stash your stuff, save your back. Tushbaby is the singular carrier that supports your body, your essentials, and your kids—from newborn to toddler. Carry, and go hands-free in a snap with our Snug Attachment. It looks good, feels good, and does the heavy lifting, so you don’t have to.

Heritage of quality — Our original, premium hip carrier, chosen by discerning parents for its comfort, durability, and timeless, high-quality design.

Premium, supportive design — Engineered with a firm, structured seat and reinforced stitching for lasting comfort and durability (no flimsy foam that collapses over time).

Ergonomic weight distribution — Shifts your child’s weight to ease pressure on your back, shoulders, and arms.

Built for real life — Heavy-duty two-way YKK zippers, high-grade buckles with safety locks, and reinforced seams hold up through daily wear. 

Padded lumbar waistband — Cushions and supports your lumbar area for all-day comfort.

Made to last, made to carry — Premium materials withstand spills, travel, and toddler tantrums—without sagging, fraying, or losing shape.

Compact and travel-friendly — Rolls up neatly for easy storage in your diaper bag, stroller basket, or carry-on.

*ALL MYSTERY BOXES ARE FINAL SALE. NO RETURNS WILL BE ACCEPTED.

Filled with SWD product!  Samples, designs never seen before, discontinued items, and more!  Everything from mugs to candles, travel mugs, pens, and more!

• Small Box: 5 Products (Approx. retail value: $100)
• Medium Box: 8 Products  (Approx. retail value: $140)
• Large Box: 12 Products  (Approx. retail value: $215)

Total retail value of product in boxes could be worth more or less of the suggested value below.  Wholesale customers receive a discounted rate on mystery boxes not equal to their normal discount.

Snag a box, or two, before they run out! Limited quantities available.

Styled Group Shopping Experience

Gather your girls and enjoy a curated, private shopping experience designed for connection, style, and ease. Our Group Shopping Experience blends personalized styling with a relaxed, elevated atmosphere—perfect for birthdays, celebrations, or simply shopping well together.

Booking Requirements

• Must be booked at least 72 hours in advance

• Requires an active AMARA customer profile for each guest

Pricing & Purchase Minimum

• $150 per person

  • $100 applied toward individual store credit

  • $50 non-refundable service fee

• $500 minimum total purchase required per group

What’s Included

• Private showroom access for your group

• Personalized styling and guided outfit building

• Small bites for the group

• One complimentary glass of wine per guest

Thoughtful. Relaxed. Intentionally styled.

Cancellation & Rescheduling Policy

• All fees are non-refundable

• If canceled more than 72 hours in advance:

  • Store credit may be issued for the $100 per person portion

  • Service fees are retained

• If canceled within 72 hours or in the event of a no-show:

  • All service fees are retained

  • Store credit will be issued for the $100 per person portion

Store credit has no cash value and may be used toward future purchases.

Important Notes

• Store credit must be used in accordance with AMARA policies

• Complimentary wine is offered to guests 21+ with valid ID

• This experience is designed to be social and celebratory; for a fully one-on-one setting, please select a Private Shopping Appointment

A Private Shopping Appointment reserves the showroom exclusively for you and includes personalized styling, pre-pulls, and dedicated time with Ashly.

Pricing Structure

• $50 non-refundable retainer

  • $25 service fee (covers time, preparation, and styling expertise)

  • $25 applied toward your purchase the day of your appointment

Cancellation & Rescheduling Policy

• Non-refundable

• If canceled more than 24 hours in advance:

  • The $25 service fee is extended one time if the appointment is rescheduled

  • The $25 remains as store credit

• If canceled within 24 hours or no-show:

  • The $25 service fee is retained

  • The $25 is issued as store credit

• Store credit has no cash value and may be used on a future purchase.

Must have an AMARA profile. 

The Willow Scallop Denim Jacket

This is denim with personality.

The Willow Scallop Denim Jacket blends vintage charm with everyday ease, featuring delicate scallop detailing along the collar and pockets that adds just the right touch of femininity to a classic silhouette. Thoughtfully designed in a soft, structured denim, it delivers that broken-in feel while still holding its shape.

The button-up front keeps the look timeless, while functional pockets and a relaxed sleeve fit make it practical for real life. Easy to layer, easy to style, and impossible to overlook, this jacket brings softness to denim and polish to casual outfits without trying too hard.

It’s the piece you grab when a basic jacket won’t do, but a statement still needs to feel effortless.

Details:

• Vintage-inspired denim jacket with scalloped collar and pocket detailing

• Classic button-front closure

• Functional front pockets

• Regular sleeves with a relaxed, comfortable fit

• Midweight denim ideal for layering year-round

Fit Notes:
True to size with a relaxed structure. Designed to layer comfortably over tees, knits, and lightweight sweaters.

Style Notes:
Perfect over a fitted tee and denim for an elevated double-denim moment, or layered over dresses to add texture and charm. A standout jacket that still feels timeless.

Warm brown tones, a gentle drape, and wear-anywhere versatility make The Hunter Cardigan – Brown the piece customers keep by the door for instant polish on busy days. Thoughtfully knit for comfort and reliability, this cardigan moves effortlessly from first try-on to year-round rotation.

Designed with clean lines and a flattering silhouette, it layers smoothly over tees, blouses, and dresses without adding bulk. It’s the kind of everyday essential that quietly elevates casual outfits and softens office looks, creating strong basket-building potential with minimal selling effort.

Key Features:

• Open-front design with streamlined lines that skim the body for easy, non-cling layering

• Rib-knit cuffs and hem provide subtle structure and help maintain shape

• Cozy, breathable knit weight ideal for transitional weather and indoor climates

• Timeless brown palette that pairs seamlessly with denim, florals, neutrals, and soft pastels

• True-to-size fit designed for repeat wear and high cost-per-wear value

Style Notes:
Layer it over a classic tee and denim for everyday ease, or drape it over a blouse or dress to bring warmth and balance to a polished look. This is a reach-for-it piece that works hard without trying too hard.