April 30, 2025
Pause. Pivot. Pray. Then Bloom.
There was a time not so long ago when I didn’t know what the future held for AMARA.
What started as a dream — a boutique rooted in faith, fashion, and female connection — found itself in unfamiliar soil.
Everything had shifted. The location, the business model, the rhythm of my days.
And in that in-between, I felt it all:
Doubt. Fear. Silence. Stillness.
There were moments when I questioned if the vision was over.
Was it time to let go?
Was it just a season — or a closed chapter?
But here’s what I’ve learned about the God we serve:
He doesn’t bury dreams. He plants them.
And when it feels like everything is underground, unseen, or slow —
that’s when the roots are going deep.
I entered a season of pause, pivot, and so much prayer.
I laid the future of AMARA at His feet and whispered,
“If You still want this, make a way. And if not… show me what’s next.”
Then came the nudge — a new space, new timing, new partnerships.
He led me to a storefront I never saw coming.
And then —
He brought Ashley into my path, a 17-year-old powerhouse with wild ambition and arms full of flowers.
What started as me buying Easter bouquets became a blooming partnership.
A shared passion.
A vision to bring something beautiful, faith-filled, and community-centered to life.
And just like that, the Bloom Bar was born.
Yesterday, I built the flower wall — boxwood greenery crowned by the AMARA name in florals.
And as “Flowers” by Samantha Ebert played in the background, I felt it all rush in:
The heartbreak.
The hope.
The holy hush of a God who says, “See? I wasn’t finished.”
This isn’t just a wall.
This is a testimony.
Of what happens when we pause.
When we pivot.
When we pray in the dark — and trust the One who’s always been planting something greater beneath the surface.
"This is For the woman finding her way back to herself—one season, one outfit, one prayer at a time."
Today, AMARA is rising again.
Rooted deeper.
Blooming bolder.
And carrying the stories of women — like me, like you — who have been through the dry seasons but never stopped believing in rain.
So if you’re in your own pause right now, your own pivot, your own prayerful unknown…
Know this: He’s still writing your story.
And baby girl, it’s about to bloom.
With all my love,
Ashly
Founder, Dreamer, and Bloom Bar Believer
About The Founder
Meet the Woman Behind AMARA: A Boutique Designed For Every Woman's Journey
Ashly Mattiucci - Owner / Clothing Consultant In Spring 2024, I took on sole ownership of AMARA, rebranded the boutique, and brought it fully online.
Hi, I’m Ashly Mattiucci, the proud owner and founder of AMARA Clothing Boutique. AMARA is more than just a boutique—it’s a reflection of my journey, my passions, and the women I meet every day who inspire me. In the spring of 2024, I took on sole ownership of AMARA, rebranded the boutique, and took it fully online to offer women everywhere a shopping experience that’s as unique as they are. My love for fashion and retail began over 20 years ago, but it was during the past five years, while staying home with my three daughters—Aria Mae, Alina Rae, and Ayla Rhea—that I realized I wanted to create something more meaningful. I know firsthand what it’s like to juggle multiple roles—whether it’s building a career, navigating motherhood, working on personal growth, or finding balance in body and health goals. Through all of these seasons, I realized one constant: the power of feeling good in your own skin and the clothes you wear.
AMARA | Clothing Boutique
"Unveil Your Unique Style" –
AMARA Clothing Boutique was born from my desire to create a space where women could find pieces that make them feel confident, beautiful, and UNIQUELY themselves—no matter where they are in life. Whether you’re a college student stepping into new opportunities, a career woman navigating professional challenges, or a mom balancing everything (and everyone), AMARA was designed to understand and support you. Each curated piece in our collection reflects timeless, high-quality fashion with limited availability, because every woman deserves to wear something as special as she is. In 2024, AMARA transitioned fully online to reach women everywhere who, like me, are navigating the many seasons of life and want to feel empowered in their style. This wasn’t just a business decision—it was a way to create deeper connections with women across the globe, offering fashion that adapts to their personal journeys. The name AMARA not only symbolizes timeless grace, beauty, and strength, but also holds deep personal significance. It reflects the initials of my daughters—Aria Mae, Alina Rae, and Ayla Rhea—who are my greatest inspiration and a constant reminder of the love and purpose behind this brand. At AMARA, we offer more than just clothing; we offer pieces that speak to your unique story. Whether you’re stepping into a new career, embracing motherhood, working on personal goals, or simply looking for something that makes you feel amazing on even the toughest of days, I’ve thoughtfully curated each collection with you in mind. AMARA is here to empower you through fashion that evolves with you, helping you express your journey and stay Uniquely Yours.
EMPOWERING YOUR JOURNEY THROUGH FASHION
"Uniquely Yours – Curated fashion for every season of life. High-quality, stylish pieces designed to complement your unique journey."
At AMARA Clothing Boutique, we are committed to offering a thoughtfully curated selection of high-quality fashion designed to meet the evolving needs of women through every season of life. We believe that every woman’s journey is unique, and our mission is to provide stylish, versatile pieces that adapt to these different stages—whether it’s advancing in a career, navigating the complexities of motherhood, or embracing personal transformation. Our collections are carefully chosen to inspire confidence and individuality, ensuring that every woman feels empowered and comfortable in her own skin. Through a blend of timeless and on-trend styles, we aim to create a shopping experience that celebrates your distinct path, providing clothing that not only looks great but also complements the different roles you play. At AMARA, we believe in fashion that evolves with you, helping you express your story and stay Uniquely Yours.
Find Your Uniqueness
