Meet The Founder Ashly Mattiucci

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Meet the Woman Behind AMARA: A Boutique Designed For Every Woman's Journey

Ashly Mattiucci - Owner / Clothing Consultant In Spring 2024, I took on sole ownership of AMARA, rebranded the boutique, and brought it fully online.

Hi, I’m Ashly Mattiucci, the proud owner and founder of AMARA Clothing Boutique. AMARA is more than just a boutique—it’s a reflection of my journey, my passions, and the women I meet every day who inspire me. In the spring of 2024, I took on sole ownership of AMARA, rebranded the boutique, and took it fully online to offer women everywhere a shopping experience that’s as unique as they are. My love for fashion and retail began over 20 years ago, but it was during the past five years, while staying home with my three daughters—Aria, Alina, and Ayla—that I realized I wanted to create something more meaningful. I know firsthand what it’s like to juggle multiple roles—whether it’s building a career, navigating motherhood, working on personal growth, or finding balance in body and health goals. Through all of these seasons, I realized one constant: the power of feeling good in your own skin and the clothes you wear.

AMARA | Clothing Boutique

"Unveil Your Unique Style" –

AMARA Clothing Boutique was born from my desire to create a space where women could find pieces that make them feel confident, beautiful, and UNIQUELY themselves—no matter where they are in life. Whether you’re a college student stepping into new opportunities, a career woman navigating professional challenges, or a mom balancing everything (and everyone), AMARA was designed to understand and support you. Each curated piece in our collection reflects timeless, high-quality fashion with limited availability, because every woman deserves to wear something as special as she is. In 2024, AMARA transitioned fully online to reach women everywhere who, like me, are navigating the many seasons of life and want to feel empowered in their style. This wasn’t just a business decision—it was a way to create deeper connections with women across the globe, offering fashion that adapts to their personal journeys. The name AMARA not only symbolizes timeless grace, beauty, and strength, but also holds deep personal significance. It reflects the initials of my daughters—Aria Mae, Alina Rae, and Ayla Rhea—who are my greatest inspiration and a constant reminder of the love and purpose behind this brand. At AMARA, we offer more than just clothing; we offer pieces that speak to your unique story. Whether you’re stepping into a new career, embracing motherhood, working on personal goals, or simply looking for something that makes you feel amazing on even the toughest of days, I’ve thoughtfully curated each collection with you in mind. AMARA is here to empower you through fashion that evolves with you, helping you express your journey and stay Uniquely Yours.

EMPOWERING YOUR JOURNEY THROUGH FASHION

"Uniquely Yours – Curated fashion for every season of life. High-quality, stylish pieces designed to complement your unique journey."

At AMARA Clothing Boutique, we are committed to offering a thoughtfully curated selection of high-quality fashion designed to meet the evolving needs of women through every season of life. We believe that every woman’s journey is unique, and our mission is to provide stylish, versatile pieces that adapt to these different stages—whether it’s advancing in a career, navigating the complexities of motherhood, or embracing personal transformation. Our collections are carefully chosen to inspire confidence and individuality, ensuring that every woman feels empowered and comfortable in her own skin. Through a blend of timeless and on-trend styles, we aim to create a shopping experience that celebrates your distinct path, providing clothing that not only looks great but also complements the different roles you play. At AMARA, we believe in fashion that evolves with you, helping you express your story and stay Uniquely Yours.

The Story Behind "Uniquely Yours"

Find Your Uniqueness

Our mantra, “Uniquely Yours,” is more than just a catchy phrase—it’s the heart of what AMARA stands for. Your journey is unique, and so is your style. We believe that fashion should celebrate who you are at every stage of life, and I’m here to support you through all of it because I’ve been there, too. Whether you’re a college student taking on new opportunities, a career woman facing professional challenges, or a mom balancing everything with grace, AMARA is here to ensure you feel empowered in your style. I know firsthand the importance of clothing that feels right for you. From the hectic days of motherhood to personal transformations and health goals, I’ve curated every collection with your journey in mind. AMARA is here to grow with you, to evolve with your life, and to provide pieces that help you look and feel your best, no matter the occasion. Thank you for being a part of the AMARA family and for letting me be a part of your story. I hope when you shop with us, you feel empowered, beautiful, and Uniquely Yours—just as you should. Uniquely Yours, Ashly Mattiucci Founder of AMARA Clothing Boutique

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Private Shopping Experiences

"Experience Shopping Tailored Just for You"

Indulge in an exclusive shopping experience with our Private Shopping Sessions and Scheduled Showroom Visits. Savor the comfort and privacy of shopping for premium products at your leisure. For added convenience, our In-Home Experiences transport the elegance of a showroom right to your doorstep, coupled with seamless delivery and pickup services. Picture revamping your wardrobe during a private consultation in the serene ambiance of your own home. Perfect for those with a busy lifestyle, our services are designed to cater to your preferences and timing. Discover a shopping experience that is as unique as you are. **Check Back For More Information Coming Soon!